Rodrigo Lira-Rivero

Rodrigo Lira is a food truck entrepreneur, content creator, and Founder & CEO of Alcanza LLC. With nearly 200,000 followers on TikTok, he has built a strong community by sharing authentic content about entrepreneurship, food trucks, business growth, and financial freedom.Through his videos, Rodrigo documents the real journey of building businesses from the ground up, providing practical insights, lessons, and motivation for aspiring entrepreneurs. His mission is to inspire people to take action, create opportunities, and turn their ideas into successful businesses.
As a bilingual creator, Rodrigo is becoming a bridge between the Spanish-speaking and English-speaking communities, helping connect cultures, businesses, and opportunities across both markets. Through social media and Alcanza LLC, he continues to educate, inspire, and empower the next generation of entrepreneurs to dream bigger and build lasting success