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LAS VEGAS EDUCATION SCHEDULE

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EMPOWER. EQUIP. CONNECT.

Preview the education lineup happening at FTO Expo - Las Vegas
Stay tuned - more sessions are coming!

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¿Habla español? ¡Tendremos traducción al español en tiempo real disponible para TODAS las sesiones educativas!

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Tuesday

9:00 AM

The Basics of Mobile Food Business Licensing Requirements

Presented by

Nick Christie

Want to learn about operating your mobile food businesses in the City of Las Vegas? Find out directly from the Business Licensing Division about the requirements to obtain licensing as well as the regulations you need to know. Plus, a chance to interact one-on-one with your specific questions.

Mastering Permits & Compliance

Tuesday

9:55 AM

Serving Halal, Serving More: How Halal Meat Expanded our Food Truck Business

Presented by

Asim Dar

Find out why this profitable truck decided to choose Halal meat. What was the thought process, benefits, challenges and how did it grow the business. Learn how making the switch helped CryptoBurger stand out, attract Muslim customers and others, and boosted social media and PR for the business. Take these lessons and use them to discover your own features and benefits. What makes you stand out?

Marketing Strategies

Tuesday

10:45 AM

Media Coverage for Your Food Truck

Presented by

Misti Buard

The media loves food! So how do you get them to do your marketing for you? Pick up tips on reaching out to local media and food influencers who will bring you new customers as well as branding. Gain an understanding of what's good PR and what's not.

Marketing Strategies

Tuesday

11:40 AM

The Guest Loyalty Loop: Engage, Delight, Retain

Presented by

Bill Moore

Walk the path with Bill Moore into creating an unforgettable guest experience powered your unique loyalty program. Discover how you can transform one-time customers into lifelong fans. Learn to craft personalized experiences that resonate, drive repeat business, and boost your bottom line. This session will equip you with the innovative tools and tactics to keep your regular guests coming back while drawing in new crowds. Get ready to make every guest interaction count for your business!

Marketing Strategies

Tuesday

1:00 PM

Pre-Orders and Delivery - To Do or Not To Do

Presented by

Bill Moore

Camp Fire

Wednesday

9:00 AM

Maximizing Profits.....Every Penny Counts

Presented by

James Wilhelm

There are so many POS systems out there, how do you know which is the right one for your business? It's definitely not one size fits all. This overview of the POS landscape will help you make the right decisions for your truck and keep more money in your till and not the processor.

Profit Maximizer

Wednesday

10:45 AM

Community is Your Secret Sauce

Presented by

Daniel Shemtob

Your biggest marketing asset isn’t a billboard — it’s your community. In this energetic and insightful session, Daniel Shemtob shares how food truck operators can harness the power of local connection to build brand loyalty, boost word-of-mouth, and drive real results. From cultivating superfans to activating local partnerships and pop-ups, you’ll learn how to turn every city block into your billboard. Whether you’re just starting out or looking to deepen your roots, this talk delivers tangible tips and real-life tactics to help your community fuel your growth.

Marketing Strategies

Wednesday

11:40 AM

Design on a Dime

Presented by

Emma Potter

This course covers free and affordable design tools including Canva, Instagram, and ChatGPT. Participants in the course will learn what customers look for - clear, concise, and captivating messages. Review examples of high-quality food truck logos, menus, websites, and social media posts. Bring your laptop or mobile device to participate in a hands-on design activity.

Marketing Strategies

Wednesday

1:00 PM

Order Turn Around Times - Making Them Shorter

Presented by

Bill Moore

Camp Fire

Tuesday

9:00 AM

Success is Not a Guessing Game!

Presented by

Justin Prestidge

Don't just survive - thrive! Learn how to properly assess how your business is performing and correct it on the fly. This class is designed to dramatically increase your chances of success by giving you the tools needed to constantly improve and grow.

Profit Maximizer

Tuesday

9:55 AM

The Intersection of Law, Policy and Food Truck Entrepreneurship

Presented by

Jordan Foley

This topic aligns closely with our mission at Let’s Chow. We’ve helped dozens of veterans launch food trucks by guiding them through the legal, regulatory, and compliance maze—from health codes and business licenses to local permitting and employment law. I’ll draw from our real-world experience, including our nonprofit’s collaboration with municipalities and veteran service organizations, to share actionable insights with attendees

Mastering Permits & Compliance

Tuesday

10:45 AM

Taxes and Accounting for Food Trucks

Presented by

Selena Johnson

Learn the secrets of accounting from a CPA who also owns a food truck. This valuable introduction to small business accounting and taxes will bring to light how to set up an entity, manage daily accounting and the proper filing of tax returns.

Mastering Permits & Compliance

Tuesday

11:40 AM

Protect Your Investment Through Detection and Safety Protocols

Presented by

Mark Goldfeder, MS, NRP

Learn from an NFPA expert about the fire prevention code nationwide. Learn how to evaluate your truck for hazards, detect leaks and much more to ensure safety in your food truck operations.

Mastering Permits & Compliance

Tuesday

1:30 PM

Parked for Profit: How Long-Term Locations Can Supercharge Your Food Truck Business

Presented by

Raquel Hou

Explore how long-term parking opportunities can boost stability, visibility, and profitability for food truck operators. You'll learn why consistent placement at high-traffic locations—like Walmart stores nationwide—can transform your mobile business into a powerful, predictable revenue stream. Whether you're just starting out or scaling up, this talk will give you a behind-the-scenes look at how food truck partnerships are evolving and why securing a semi-permanent home base could be the smartest move you make this year.

Camp Fire

Wednesday

9:55 AM

Workplace Safety in the Food Truck Industry: A Probability Game You Don't Want to Lose

Presented by

Michael Benjamin

Information on safety hazards in the food truck workplace is hard to find. Keep your truck and staff safe and your licenses up to date. This session will provide a general overview of workplace hazards, where owners can find safety resources, and an opportunity to get more information from the UNC Charlotte Occupational Safety Program.

Mastering Permits & Compliance

Wednesday

10:45 AM

Doing it Right: An Inside Look at the SNHD's Permitting Process

Presented by

Nikki Burns-Savage

Get the inside scoop on the latest guidelines and regulations in the Vegas Valley from the Health District. If you are considering getting a mobile unit or need more information on permitting your business this is a session you can't miss.

Mastering Permits & Compliance

Wednesday

11:40 AM

From Idea to Open: The Step-by-Step Guide to Licensing and Launching Your Food Truck or Mobile Business

Presented by

Aleksa Fortuna/ Josh Houle

A step-by-step guide for beginners who want to start a food truck, trailer, cart, or QSR but feel overwhelmed by the licensing, permits, and setup process. This session breaks down everything you need to legally prepare before launch—so you don’t waste time or money on mistakes. Key takeaways will include understanding the licensing process and why it varies by location; breaking down the necessary permits, paperwork, and inspections for mobile setups; planning menus, equipment, and layout to meet health and fire codes before investing; navigating city, county, and state regulations to avoid red tape delays; and creating a realistic timeline for approvals, build-out, and pre-launch steps.

Mastering Permits & Compliance

Wednesday

1:30 PM

Scheduling Services - (1:30pm - 1:50pm)

Presented by

Eliot Steimle

Do you use a scheduling service for your truck?  How about online ordering?  The Food Truck League will guide you through the benefits of working with online services to boost your profits and brand awareness.

Camp Fire

Tuesday

9:00 AM

Food Trucks on Steroids

Presented by

Greg Colella

Learn the daily routines and experiences of a large food truck owner. Hear the good, bad and the ugly along with some secrets you may not have known.

Talks, Trends, & Tips

Tuesday

9:55 AM

Go From One to Many: Multi-Truck Mastery

Presented by

Bill Moore

Ready to break the single-truck mold and build your own mobile empire? Join Bill Moore for a master-level session where you'll uncover the secrets to managing a multi-truck fleet, streamlining centralized operations, and forming strategic partnerships that drive expansion. Discover actionable strategies to penetrate new markets. Whether you're looking to scale up or simply refine your growth blueprint, this session will ignite your ambition and set you on the path to enviable success. Scale up, level up, and lead the way!

Profit Maximizer

Tuesday

10:45 AM

Bridging Military Leadership and Business Success

Presented by

Jordan Foley

This session reflects our core belief that military service prepares veterans exceptionally well for the food truck industry. I’ll highlight how discipline, logistics, and mission-first leadership translate into small business success, using examples from Let’s Chow’s national program and our veteran-run trucks. I’ll also offer practical tools and mindset shifts that helped our veterans make the leap from the military to main street.

Profit Maximizer

Tuesday

11:40 AM

Franchise Your Food Truck

Presented by

Andy Klie

A comprehensive guide to franchising your food truck, covering every step of the process. Learn about the legal requirements at both the federal and state levels, the essential operational documents needed to franchise, and effective strategies for identifying and selling franchises to targeted franchisees. Additionally, discover how to provide ongoing support and guidance to your franchisees as a successful franchisor.

Profit Maximizer

Wednesday

9:00 AM

Automating Processes for Growth

Presented by

Nicholas Spindel

Marketing a food truck starts with a visually appealing truck/trailer, but it's much more than that. This session will introduce and educate you on ways to promote a food truck business. Improve your existing efforts on the obvious channels, like social media. Learn about non-obvious channels, or channels that seem out of reach or sub-optimal. Get the benefits and first steps to earning and keeping more customers.

Marketing Strategies

Wednesday

9:55 AM

Unlocking $10,000 Monthly Revenue with a Few Simple Steps

Presented by

Misti Buard

Discover a step-by-step approach to navigate a competitive industry and establish a successful business. Be guided through the process of identifying how to: determine which audience desires your menu, approach the customer, secure a catering opportunity, and become a preferred vendor.

Profit Maximizer

Wednesday

10:45 AM

Corporations & LLCs: Secret Strategies for the Food Truck Industry

Presented by

Michael Wedaa

Level up to get the most of your corporation or LLC. Did you know you can build hundreds of thousands of dollars in business credit to grow your business? Attend this session and explore advanced asset protection strategies used by the ultra-wealthy to legally shift monies from your personal expenses to your business expenses.

Profit Maximizer

Wednesday

11:40 AM

Making the Move to Multi-Unit Ownership, How to Invest in Growth

Presented by

Mike Carmody

Many entrepreneurs have a dream to own their own business. However, many begin working their trucks and lose sight of how to really grow their business. In this session, explore the opportunities for driving meaningful growth, and the steps a small business owner can take to make investments that will take your business to the next level.

Profit Maximizer

Tuesday

9:55 AM

Accept Credit Cards at 0%

Presented by

Matthew Meyndert

Do you know the difference between Cash Discount and Rate Based merchant services? Speak to a team from an experienced processing company who can help you find a plan that suits your business needs and save money.

From the Exhibit Floor

Tuesday

9:55 AM

Tales and Tactics From a Food Truck Mogul

Presented by

Daniel Shemtob

For 15 years, Daniel Shemtob, founder of The Lime Truck, has navigated the highs and lows of the food truck world, turning a scrappy startup into an award-winning brand. In this inspiring, story-driven session based on his book Food Truck Mogul, Daniel pulls back the curtain on his journey — from humble beginnings to becoming a two-time champion of Food Network’s The Great Food Truck Race — and shares the real-world lessons and strategies he learned along the way. New and seasoned food truck operators alike will walk away with actionable insights and tactical advice to drive their own success.

Talks, Trends, & Tips

Tuesday

10:45 AM

Adding the Team Member You Didn't Know You Needed

Presented by

Regina Totten

Hear from a former food truck operator about the one support person that can make the difference between financial failure and success. Find out how to think about revenue/wealth management as you grow your business, so it’s top of mind. Learn from a peer who wished she knew then what she knows now about keeping it simple and easy, while still making a profit.

Talks, Trends, & Tips

Tuesday

11:40 AM

Camera Techniques and More for Food Truck Owners - Make Your Truck Stand Out

Presented by

Audrey Dempsey

Up your photo game. Learn from a master photographer what drives traffic to your site, and your truck. Simple techniques for your cell phone or handheld camera for dramatic presentations. Should there be photos of just food or food and truck or your staff at work? Then stop by the FTO studio to work directly with Audrey with photos you have and get hands on advice right there and then.

Talks, Trends, & Tips

Wednesday

9:00 AM

Mobile Food Vendor Propane Safety

Presented by

Carl Weeks

Using Propane? Learn how to use it safely and efficiently from a certified instructor, who has been working in the field for 45 years. Learn about the properties and characteristics of propane, gas piping and appliance installation, leak testing, DOT and ASME tank storage, gas powered generators and so much more. This course complies with the training objectives and requirements mandated by the National Fire Protection Association.

Mastering Permits & Compliance

Wednesday

9:55 AM

Big Events - Are You Ready to Do It Right?

Presented by

Neel Surti

Well, you signed up for a BIG event and you got in! Now what? This course will provide specific strategies and tips to prepare and handle a BIG event for the first timers and veterans. These large events take proper planning and execution to service a continuous line of customers. Gain insight from a food truck owner and learn valuable takeaways from this course to make you more efficient and profitable at your next big event.

Talks, Trends, & Tips

Wednesday

10:45 AM

Location, Location, Location

Presented by

Eliot Steimle

Join a panel of Food Truck Owners for a discussion about the importance of location and how to decide what’s the best path for your business. Should your truck move on a regular basis? Create a regular rotation? Is a Food Truck Park the answer for you? How do you tell your customers where you are to create a loyal following? Listen to various points of view and ask other owners how they made the decisions and what mistakes they made before getting to the right mix. Hosted by the Food Truck League.

Talks, Trends, & Tips

Wednesday

11:40 AM

Road to Success: Expert Panel Discussion

Presented by

Justin Prestidge,
Bill Moore, Rich Tavetian,

Continue the conversation about the Road to Success in this roundtable discussing the food truck journey from concept to creation to continued success. This panel will engage food truck owners about the pitfalls, but mostly what makes ownership of food trucks so rewarding.

Talks, Trends, & Tips

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