top of page
Austin EDUCATION SCHEDULE
August 4-5, 2o26
EMPOWER. EQUIP. CONNECT.
Marketing Strategies: How to promote your business through social media, community and raising brand awareness
Profit Maximizer: Check out these classes for tips on saving money, expanding menus and efficiencies
Mastering Permits & Compliance: Industry experts will help you navigate through permitting, legal issues and health issues to ensure your truck’s compliance
From the Exhibit Floor: Learn directly from exhibitors about their products and services before you hit the exhibit floor.
Talks, Trends & Tips: Hear from your peers about how they succeeded (and how they failed) and take these experiences for your own journey
¿Habla español? ¡Tendremos traducción al español en tiempo real disponible para TODAS las sesiones educativas!
Filter by Track
Tuesday
9:00 AM
101's
Introduction
Developing A Menu That Makes Sense
A successful food truck menu is not just a list of items. It is a business tool. In this class, Bill Moore will teach the basics of menu engineering, showing how to evaluate menu items by popularity, profitability, food cost, contribution margin, and operational capacity. You will learn how to identify which items to promote, adjust, simplify, or remove, so the menu is easier to execute, more profitable, and better aligned with real guest demand.
Bill Moore
NSFVA
Tuesday
10:45 AM
101's
Introduction
Position Yourself in the Market
Get actionable steps to promote your food truck. Learn branding and marketing for your truck from step one - positioning yourself in the market, logo design and content creation. Join this hands-on session to get your market share from day one.
Miguel Medrano
Coolpepper Studio
Tuesday
11:40 AM
Profit Maximizer
Introduction
Your Food Truck Investment: How to Protect It
Catch the common red flags and scams before you lose your investment. Find out what to look for before investing, learn the due diligence steps before signing contracts or sending deposits and how to properly evaluate builders, vendors and service providers.
Miguel Pastrana
NEC LLC
Tuesday
1:30 PM
401's
Knowledgeable
Why Food Vendors Can’t Afford to Stand Alone Anymore
Food trucks, trailers, carts, tents, and mobile food vendors face confusing regulations, rising costs, inconsistent permitting, event risks, supplier decisions, and business mistakes that can get expensive fast. This session explains why food vendors don't have to operate as isolated businesses trying to figure everything out alone. The National Street Food Vendors Association was created to bring vendors and industry partners together through advocacy, community, education, and standards. Learn how the association helps operators speak with one stronger voice, access practical training and real-world resources, build better industry relationships, and support common-sense improvements that benefit vendors, communities, and the future of the street food industry.
Bill Moore
NSFVA
Wednesday
9:55 AM
Talks, Trends, & Tips
Knowledgeable
From the Street to the Kitchen: Using Shared Kitchens to Grow Your Food Truck Business
A shared kitchen can be one of the most strategic investments a food truck owner makes but finding the right one and understanding what you're signing up for requires knowing what to look for. This session covers how to search for and evaluate shared kitchen facilities, what commissary agreements actually require, how health department compliance works when you're operating out of a licensed shared space, and how the costs stack up against owning or leasing your own kitchen. Whether you're just starting out or looking to scale, you'll leave with a practical framework for making the kitchen side of your business work for you.
Tyler Sangermano
The Food Corridor
Wednesday
9:55 AM
101's
Introduction
Community is Your Secret Sauce: Turning Local Love into Loyal Customers
Your biggest marketing asset isn’t a billboard — it’s your community. In this energetic and insightful session, Daniel Shemtob shares how food truck operators can harness the power of local connection to build brand loyalty, boost word-of-mouth, and drive real results. From cultivating superfans and making sure they are return customers to activating local partnerships and pop-ups, you’ll learn how to turn every city block into your billboard. Whether you’re just starting out or looking to deepen your roots, this talk delivers tangible tips and real-life tactics to help your community fuel your growth.
Daniel Shemtob
The Lime Truck
Wednesday
11:40 AM
Profit Maximizer
Introduction
Full Menu Profits: How Food Truck Owners Can Earn More without Working More, Davy Tyburski
Food truck owners work incredibly hard, but many are stuck in a cycle of long hours, inconsistent revenue, and tight margins. In this high-impact session, Davy Tyburski, America’s Chief Profit Officer®, shares proven strategies used across more than 15 industries and adapts them specifically for food truck operators. Attendees will learn how to increase daily revenue, improve cash flow, simplify their menu for higher margins, and create repeat customers, without adding more hours to their day. This session gives you practical, real-world strategies you can put into action right away to drive measurable results.
https://chiefprofitofficer.com/input
Davy Tyburski
ChiefProfitOfficer.com
Wednesday
2:30 PM
401's
Knowledgeable
Franchising Your Food Truck
Franchising can be tricky. There's a lot to navigate – legal requirements, building systems that can be replicated, and finding the right people. It can feel overwhelming. This session offers a roadmap to guide business owners through every step of the process, giving them the resources and support they need to succeed. During the workshop, you’ll find out how to scale without the headaches of managing multiple locations, launch the brand and resonate with customers across the country, something truly lasting. And, get the elusive work-life balance they've been dreaming of. Discover the beginning of a new chapter in the business cycle.
Andy Klie
Franchise Development Group
Tuesday
9:55 AM
Marketing Strategies
Introduction
Customer Experience Is Everything: How Food Truck Brands Win Loyalty, Lines, and Long-Term Growth
In an increasingly competitive food-truck landscape, great food alone is no longer enough. The brands that win are the ones that deliver memorable, repeatable customer experiences at every touchpoint, from the first social post to the final bite. Discover how Frylicious grew from an idea into a well-known and respected food-truck brand across Orange County, California by putting customer experience at the center of every decision. Attendees will learn the real-world strategies Frylicious used to build trust, create buzz, earn five-star reviews, and turn first-time guests into loyal brand advocates. Get actionable takeaways that operators can immediately apply to elevate their own customer experience and grow their business, without adding unnecessary complexity or cost.
Eric Vonheim
Frylicious
Tuesday
10:45 AM
Marketing Strategies
Introduction
Position Yourself in the Market
I have been working with branding and marketing consulting across industries and have worked with the food industry for 15 years. Have designed over 200 food trailer and foor truck brands over the past 5 years. I am the FractionalCMO for the largest food trailer manufacturer in the United States, Rent 2 Own Trailers.
Miguel Medrano
Coolpepper Studio
Tuesday
2:30 PM
401's
Knowledgeable
One State, One Permit: How You can begin the process to Statewide Mobile Food Vendor Permits
Want food truck owners to move from burdensome city-by-city and county-by-county health permits to a single statewide mobile food vendor permit? Drawing on Colorado’s successful model — where one permit now covers the entire state — attendees will learn the policy basics, coalition-building tactics, messaging for legislators and regulators, and a practical 30-day launch checklist to begin a campaign in their state while maintaining public-health protections.
Maximo Valdez
MAXIM Trailers Inc.
Wednesday
9:55 AM
101's
Introduction
Avoid the Mistakes a First Time Food Truck Owner can make
This session will help new food truck owners avoid common pitfalls—poor location choice, underestimating startup and operating costs, and neglecting permits, staffing, or food safety. Attendees will learn practical strategies for site selection, pricing, compliance, and consistent marketing to build a profitable, reliable operation.
Mark Holland
The Kitchen Incubator
Wednesday
10:45 AM
Talks, Trends, & Tips
Knowledgeable
Elevated Street Food: How to Turn Simple Dishes Into Premium Experiences
Great food trucks don’t just serve food—they create experiences. In this session, Chef Mariah Scott shares how to take simple, familiar dishes and elevate them through flavor layering, presentation, and storytelling. Participants will learn how to increase perceived value, stand out in a crowded market, and build a menu that feels intentional, memorable and worth a higher price point.
Mariah Scott
Geneva Blu
Wednesday
11:55 AM
Marketing Strategies
Knowledgeable
TV Segments Do's & Don'ts - The Food Truck Owners Guidebook
Learn how to turn a TV segment into a customer-driving moment from a Great Food Truck Race winner and former talk show host. Master the on-camera do’s and don’ts, craft a punchy script and hero shot, and stage your truck for maximum visual impact. Learn exactly what to highlight live, how to deliver a memorable call-to-action, and how to repurpose the clip into high-performing Instagram and Facebook reels. Walk away with tips for a ready-to-use script, caption sets, and simple production tips to attract more customers.
Misti Buard
Brand Appétit LLC
Tuesday
10:45 AM
Talks, Trends, & Tips
Knowledgeable
What Sells Right Now. Food Trends That Actually Makes Money in 2026, Mariah Scott
In a fast-moving food landscape, not every trend is worth your time—or your money. In this session, Chef Mariah Scott breaks down the food trends that are actually driving sales in 2026 and shows how to adapt them to your concept without losing your identity. Come away being able to identify profitable trends, how to test new ideas efficiently and turn trending flavors into high-performing menu items.
Mariah Scott
Geneva Blu
Tuesday
11:40 AM
Talks, Trends, & Tips
Introduction
Food Safety From the Food Truck Up: The Next Generation of Certification, Tony Dean
The food truck industry has changed how America eats—bringing creativity, mobility, and entrepreneurship to the food service world. With that growth comes the responsibility to maintain strong food safety practices that protect customers and support successful businesses. This session explores **a new generation of food safety certification** designed for today’s food operators. While traditional programs were built around large restaurant kitchens, food trucks and small food businesses face unique challenges that require practical, flexible training. Learn how EduClasses® and FMC® Food Managers Certification are helping modernize food safety education with nationally accredited certification, accessible training, and programs built with mobile food operators in mind.
Tony Dean
EduClasses
Tuesday
1:30 PM
From the Exhibit Floor
Introduction
Use Wagyu Beef on Your Truck and be profitable
Watch a live demonstration of American Wagyu beef products and how you can use different cuts on your truck. Learn how you can cook up menu items that are profitable while adding to your marketability.
Michael Scott
Wagyu-x
Tuesday
3:30 PM
401's
Knowledgeable
Refresh Your Food Truck without Losing your Core Identity
Dive into practical strategies for rotating menus, refreshing branding, and streamlining operations to keep loyal customers excited and attract new crowds. Learn how to test bold menu tweaks, use seasonal and local ingredients for buzzworthy specials, and apply low-cost visual and social updates that amplify your story. Walk away with an action plan for efficient menu cycles, pop-up collaborations, and operational tweaks that boost speed and consistency while keeping service fresh and memorable.
Daniel Shemtob
The Lime Truck
Wednesday
9:55 AM
Profit Maximizer
Knowledgeable
Faster Lines, Bigger Profits - Tech, Prep & Automation Strategies
Learn practical strategies to speed your service and boost your margins by designing efficient service lines, implementing apps for pre-orders and drive-through-style pickup, optimizing prep workflows, and selectively using time-saving equipment and automation to reduce labor costs. Attendees will see real-world examples, quick wins for menu and station layout, guidance on choosing affordable tech tools and machinery, and best practices to maintain food safety, quality, and customer experience while maximizing profitability.
Andres Echavarria
Takitos Con Sabor
Wednesday
1:30 PM
401's
Knowledgeable
Marketing in the Off Season
As a food truck owner, navigating the slower months will be challenging, but with the right strategies, you can keep your business thriving year-round. This presentation will equip you with creative marketing tactics, from leveraging social media and partnerships to offering seasonal specials and catering services, ensuring a steady stream of opportunities even during the "slow" season. Leave with an actionable plan to maintain brand visibility, cultivate guest loyalty, and maximize revenue throughout the entire year.
Bill Moore
NSFVA
bottom of page