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New Jersey EDUCATION SCHEDULE

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EMPOWER. EQUIP. CONNECT.

Preview the education lineup happening at FTO Expo - New Jersey
Stay tuned - more sessions are coming!

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¿Habla español? ¡Tendremos traducción al español en tiempo real disponible para TODAS las sesiones educativas!

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Tuesday

9:00am

Bridging Military Leadership and Business Success

Presented by

Jordan Foley

This session reflects our core belief that military service prepares veterans exceptionally well for the food truck industry. I’ll highlight how discipline, logistics, and mission-first leadership translate into small business success, using examples from Let’s Chow’s national program and our veteran-run trucks. I’ll also offer practical tools and mindset shifts that help our veterans make the leap from the military to main street.

Profit Maximizer

Tuesday

10:45am

Building a Million Dollar Brand

Presented by

Jeremy Limerick

Feel like you've hit the ceiling in your revenue? Learn how to turn your food truck dream into a thriving, high-revenue brand. This course covers everything from concept development, branding, and menu design to location strategy, social media marketing, and scaling operations. Gain insider tips on standing out in a competitive market, creating a loyal customer base, and building systems for long-term success.

Marketing Strategies

Tuesday

11:40am

From Idea to Open: The Step-by-Step Guide to Licensing and Launching Your Food Truck or Mobile Business

Presented by

Aleksa Breeze/ Josh Houle

A step-by-step guide for beginners who want to start a food truck, trailer, cart, or QSR but feel overwhelmed by the licensing, permits, and setup process. This session breaks down everything you need to legally prepare before launch—so you don’t waste time or money on mistakes. Key takeaways will include understanding the licensing process and why it varies by location; breaking down the necessary permits, paperwork, and inspections for mobile setups; planning menus, equipment, and layout to meet health and fire codes before investing; navigating city, county, and state regulations to avoid red tape delays; and creating a realistic timeline for approvals, build-out, and pre-launch steps.

Mastering Permits & Compliance

Wednesday

9:55am

What a Food Truck Owner Must Understand About Cash Flow & Taxes

Presented by

Elan Becker

Many food truck and/or restaurant owners don't understand how crucial prime cost tracking is to the health of your food truck. But more importantly, how you manage the relationships with your food vendors from a cash flow & tax standpoint is the difference between growing your food truck or closing your doors. Am I getting enough float with my vendors? How do portion sizes affect my purchase orders with my vendors? Am I paying for my overhead costs correctly at the right time? Do I have the right tools to remit sales tax correctly? How to collect cash correctly? Learn from the Enrolled Agent Concierge as to how your food truck can be a lean, mean & cash flow growing machine!

Profit Maximizer

Wednesday

10:45am

Workplace Safety in the Food Truck Industry: A Probability Game You Don't Want to Lose

Presented by

Michael Benjamin

Information on safety hazards in the food truck workplace is hard to find. Keep your truck and staff safe and your licenses up to date. This session will provide a general overview of workplace hazards, where owners can find safety resources, and an opportunity to get more information from the UNC Charlotte Occupational Safety Program.

Mastering Permits & Compliance

Tuesday

9:00am

The Right Power Inverter for Your Food Truck

Presented by

John Plocic

Understanding power inverters and how they can help grow your business and attract customers.

From the Exhibit Floor

Tuesday

10:45am

Franchise Your Food Truck

Presented by

Andy Klie

A comprehensive guide to franchising your food truck, covering every step of the process. Learn about the legal requirements at both the federal and state levels, the essential operational documents needed to franchise, and effective strategies for identifying and selling franchises to targeted franchisees. Additionally, discover how to provide ongoing support and guidance to your franchisees as a successful franchisor.

Profit Maximizer

Wednesday

9:00am

4 Wheels, 4 Walls......4ever Expanding!

Presented by

Pamela Lorden

From one truck to four revenue streams. Discover how to build a food business that lasts. One concept and a trailer grew into catering, a restaurant and franchising. Get the inside scoop and use these tips to grow your own business.

Profit Maximizer

Wednesday

9:55am

Protect Your Investment Through Detection and Safety Protocols

Presented by

Mark Goldfeder, MS, NRP

Learn from an NFPA expert about the fire prevention code nationwide. Learn how to evaluate your truck for hazards, detect leaks and much more to ensure safety in your food truck operations.

Mastering Permits & Compliance

Wednesday

11:40am

Making the Move to Multi-Unit Ownership, How to Invest in Growth

Presented by

Mike Carmody is VP of Operations for Cousins Maine Lobster.

Many entrepreneurs have a dream to own their own business. However, many begin working their trucks and lose sight of how to really grow their business. In this session, explore the opportunities for driving meaningful growth and how purchasing and staffing multiple trucks can begin your journey as a small business owner to take your business to the next level.

Profit Maximizer

Tuesday

9:55am

Go From One to Many: Multi-Truck Mastery

Presented by

Bill Moore

Ready to break the single-truck mold and build your own mobile empire? Join Bill Moore for a master-level session where you'll uncover the secrets of managing a multi-truck fleet, streamlining centralized operations, and forming strategic partnerships that drive expansion. Discover actionable strategies to penetrate new markets. Whether you're looking to scale up or simply refine your growth blueprint, this session will ignite your ambition and set you on the path to enviable success. Scale up, level up, and lead the way!

Profit Maximizer

Tuesday

10:45am

The Intersection of Law, Policy and Food Truck Entrepreneurship

Presented by

Jordan Foley

This topic aligns closely with our mission at Let’s Chow. We’ve helped dozens of veterans launch food trucks by guiding them through the legal, regulatory, and compliance maze—from health codes and business licenses to local permitting and employment law. I’ll draw from our real-world experience, including our nonprofit’s collaboration with municipalities and veteran service organizations, to share actionable insights with attendees.

Mastering Permits & Compliance

Wednesday

9:00am

Taxes and Accounting for Food Trucks

Presented by

Selena Johnson

Learn the secrets of accounting from a CPA who also owns a food truck. This valuable introduction to small business accounting and taxes will bring to light how to set up an entity, manage daily accounting and the proper filing of tax returns.

Mastering Permits & Compliance

Wednesday

10:45am

Design on a Dime

Presented by

Emma Potter

This course covers free and affordable design tools including Canva, Instagram, and ChatGPT. Your customers are looking for - clear, concise, and captivating messages. this session will show examples of high-quality food truck logos, menus, websites, and social media posts that you can produce. Bring your laptop or mobile device to participate in a hands-on design activity.

Marketing Strategies

Wednesday

11:40am

Protect Your Investment Through Detection and Safety Protocols

Presented by

Mark Goldfeder, MS, NRP

Learn from an NFPA expert about the fire prevention code nationwide. Learn how to evaluate your truck for hazards, detect leaks and much more to ensure safety in your food truck operations.

Mastering Permits & Compliance

Tuesday

9:55am

Accept Credit Cards at 0%

Presented by

Matthew Meyndert

Do you know the difference between Cash Discount and Rate Based merchant services? Speak to a team from an experienced processing company who can help you find a plan that suits your business needs and save money.

From the Exhibit Floor

Tuesday

10:45am

More Bookings, Less Stress: How our AI system changed the game for our food truck

Presented by

Dallas Shipp

Tired of chasing leads, missing messages, or constantly being “on” just to keep the calendar full? In this fast-paced session, discover how a well structured AI system can turn your website and social media pages into a 24/7 booking machine that helps food trucks and caterers land $15–20K+ per month in catering gigs—without the stress of doing it all yourself. You’ll learn how to: * Drive more traffic to your website * Capture more of your website/social media traffic and turn them into leads * Build a system that will qualify those leads instantly and schedule sales calls with you and your team (even while you sleep) * What tools and automations actually work for food truck operators * Stop letting hot leads go cold * Launch the exact system I used to scale my food truck from occasional gigs to booking $15-20k/month in catering contracts. Walk away with a clear roadmap—and an invitation to get the same tools working for your business by the end of the month.

From the Exhibit Floor

Wednesday

9:55am

Raving Fans: Food Truck Style!

Presented by

Bill Moore

Most food truck owners think they're in the food business. Actually, you are in the guest experience business. Food is the product, but loyalty comes from how guests feel every time they interact with your truck. Find out how to go beyond "satisfied" customers and build Raving Fans. Learn why "satisfied" customers leave, the 3 pillars of service that keeps guests coming back and how to create simple, repeatable systems that turn one-time buyers into long-term food truck promoting Raving Fans.

Marketing Strategies

Wednesday

10:45am

Corporations & LLCs: Secret Strategies for the Food Truck Industry

Presented by

Michael Wedaa

Time to level up your corporation or LLC. Legally shift up to $250K in personal expenses to your business. Explore secret tips for building hundreds of thousands in business credit while discovering advanced asset protection strategies used by the ultra-wealthy.

Profit Maximizer

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