Education
Education Schedule - Houston
July 29 – 30, 2024
Humble Civic Center
Day 1 - July 29, 2024
Regulation & Law
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Session TBA
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Insuring Your Business
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Licensing Tips & Navigation
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Food & Truck
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How Do I Source?
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Building the Food Truck from Bolts to Menu Board
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Presented By Katrina and Shaun Golden
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How To Avoid Waste
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Business & Marketing
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Writing Your Business Plan 101
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Presented By SBDC
Harness the power of planning and turn business challenges into opportunities for growth.
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How to Create a Cost of Goods and Revenue Spreadsheet
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Presented By SBDC
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Know Your Numbers or Perish
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Presented By Eric Meyers, Eat at Eric's Grill and Catering
Mobile Vendor 101
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Starting A Food Truck? What's First, First?
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Presented By Misti Buard, Brand Appetit
You’ve got a great idea for a menu and you’re passionate about your food, but then what? What should you do first to have a successful launch and stay in business? Learn from an expert who has been assisting food trucks as well as running her own.
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Planning a Menu for Profit
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Presented By Bill Moore, Food Truck Training Group
Your food truck success hinges on creating a menu that is loaded with deliciously addictive foods AND generates maximum profit. This presentation will guide you through market research, cost analysis, and pricing strategies to ensure your offerings hit the sweet spots of crave-ability and profitability. We'll explore popular cuisine trends, smart ingredient sourcing, and menu engineering tactics to optimize your menu mix and drive guest traffic upwards. You will leave with a comprehensive action plan to revamp your menu for increased profitability while delighting your loyal guests.
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First Festival? First Tips
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Day 2 - July 30, 2024
Regulation & Law
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Setting up a Family Food Truck as a Legal Entity
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Licensing Tips & Navigation
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Session TBA
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Food & Truck
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Rolling Success - Unveiling the Magic of Staffing for Food Trucks
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Presented By Venus Williams, Spudtacular
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Power to the Truck and What That Entails
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Fire Safety
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Presented By Ed Smith
Business & Marketing
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From Parked to Packed: Essential Branding and Online Tips for Food Truck Success
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Presented By Mercedes Johnson, Food Magnet
Unlock the secrets to transforming your food truck from unnoticed to unmissable with Mercedes Johnson from Food Magnet. This session will explore the critical branding errors that might be holding you back and the key online behaviors that attract food enthusiasts to your truck. Get actionable strategies to refine your digital presence and presentation, ensuring your food truck is the go-to destination for every street food aficionado.
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Marketing In the Off-Season
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Presented By Bill Moore, Food Truck Training Group
As a food truck owner, navigating the slower months will be challenging, but with the right strategies, you can keep your business thriving year-round. This presentation will equip you with creative marketing tactics, from leveraging social media and partnerships to offering seasonal specials and catering services, ensuring a steady stream of opportunities even during the "slow" season. Leave with an actionable plan to maintain brand visibility, cultivate guest loyalty, and maximize revenue throughout the entire year.
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Unlocking $10,000 Monthly Revenue with a Few Simple Steps
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Presented By Misti Buard
Learn a step-by-step approach to navigate a competitive industry and establish a successful business. Find out how to identify which audience desires your menu, approach a company, secure a catering opportunity and become a preferred vendor.
Mobile Vendor 101
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Knives, Plates, Cups - Does Your Packaging Reflect Your Brand?
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Catering - Special Events
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Presented By Roaming Hunger
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Working with a Commisary
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NOTE: Education schedule subject to change.
