Planning a Menu for Profit

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Mobile Vendor 101
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Presented By Bill Moore, Food Truck Training Group
Your food truck success hinges on creating a menu that is loaded with deliciously addictive foods AND generates maximum profit. This presentation will guide you through market research, cost analysis, and pricing strategies to ensure your offerings hit the sweet spots of crave-ability and profitability. We'll explore popular cuisine trends, smart ingredient sourcing, and menu engineering tactics to optimize your menu mix and drive guest traffic upwards. You will leave with a comprehensive action plan to revamp your menu for increased profitability while delighting your loyal guests.
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